Boolabus

Betfair Predicts: Raising brand awareness in the USA

Betfair have been attracting attention for what is a very simple idea – Betfair Predicts. Anyone involved in sportsbetting knows the power of commercial exchanges and their ability to predict event outcomes (OK, except on horses, greyhounds and occasional 4-4 footie matches). Betfair have created a standalone site that flips the price of each selection into a probability, gives it a fancy graph and creates a widget that you can add to your blog. They have had very good press, especially on American Idol preditcions. Mentions include Techcrunch and ABC news.