Boolabus brings together some of the best talent in live betting and gaming product development. The team bring a track record of delivering large gaming projects with major operators. Innovation, passion and understanding of the target audience come as standard. It’s a unique offering.

The Team

The core team is made up of very experienced talent who have all worked on innovative products and projects for many years. From project management to design, information architecture to flash programming, we cover the key areas that determine success or failure of a new product.

Brian MacSweeney

MD & Founder, Boolabus

Brian MacSweeney was previously at Endemol Gaming where he was founding creative director and subsequently managing director. He devised and implemented the strategy that saw Endemol transition to a product development / distribution model from the more traditional brand licensing model. He pioneered a push towards online game shows and more mass-market gambling opportunities. At Endemol Gaming Brian also led several projects with various gambling operators on strategic product development work. This included live betting applications, consulting for lottery operators and developing a range of original games. Brian previously worked in product development with Littlewoods Gaming and BSkyB, developing some of the world’s first “red button” iTV applications and games.

Brian created the original Deal or No Deal fixed odds game and built up the team that delivered a diverse product range including:


  • Deal or No Deal and Deal or No Deal Jackpot
  • Deal or No Deal on various platforms and partners
  • Goldenballs
  • The Baltimore Drop
  • Tower Power
  • Fruity Supernova
  • Battleships
  • And many more…


  • Interactive strategy draft and games design for Camelot’s national lottery bid
  • European national lottery bids with GTECH
  • Big Brother scratchcard for Camelot
  • Battleship scratchcard
  • And many more…


  • Live betting applications and sportsbook design for Ladbrokes, ToteSport, Betway and many more…
  • Vivo – a next generation live betting experience with content management server
  • Affiliate website for major UK bookmaker (redesigning the Orbis affiliate site)
  • Marketing websites
  • The original Ladbrokes betslip design and build as well as there Horses & Dogs pages.


  • Betfair poker – migration tools and website
  • Ladbrokes poker – redesign of the download client with Ladbrokes and Microgaming
  • Poker website for Challenge TV

Online Gameshows / Multiplayer gaming

  • Developed a new genre online gameshows and pushed to launch several initiatives to make the most of the opportunity.

Gaming TV

  • Gala Bingo
  • Deal or No Deal
  • Spin Star
  • Cinema Bingo
  • Many more…