Endemol Gaming

Brian MacSweeney was previously at Endemol Gaming where he was founding creative director and subsequently managing director. He devised and implemented the strategy that saw Endemol transition to a product development / distribution model from the more traditional brand licensing model. He pioneered a push towards online game shows and more mass-market gambling opportunities. At Endemol Gaming Brian also led several projects with various gambling operators on strategic product development work. This included live betting applications, consulting for lottery operators and developing a range of original games. Brian previously worked in product development with Littlewoods Gaming and BSkyB, developing some of the world’s first “red button” iTV applications and games.

Brian created the original Deal or No Deal fixed odds game and built up the team that delivered a diverse product range. Read more.