The Racing Post make Totesport the most improved website during the world cup

iGaming Business have a story on our recent work with Totesport. They’ve done a great job on the site and we’re really happy with the live betting apps and marketing modules. We’re rolling out more functionality in the next few weeks. Keith Sharkey @ Totesport was quoted: “The combination of an extensive range of markets, [...]

Totesport go live with Betstream™

There has been a lot of activity in sportstbetting, redesigning sites and adding live betting features in readiness for the world cup. Totesport have redesigned their website and it lifts them into the Premier league of sportsbook offerings. Best of all, their live betting is powered by Betstream™. We’re very proud of the live football experience. It features some smart [...]

Betfred enhance World Snooker Championship

Betfred were the first to trial our new Betstream® SP application that allow bookmaker’s to enhance any event with data, commentary and more.

Betfred

Betfred launched an innovative live betting experience that not only has the best stats and commentary of any bookmaker but also generates bet suggestions on the fly.

Ladbrokes live marketing

We created a simple marketing widget for Ladbrokes that has the simple aim of driving more customers into live betting.

Sportingbet in:play

Sportingbet has the best live video experience of any bookmaker. It also introduced feature such as “Favourites” to punters and other functionality that have used by many other operators since. It continues to be referenced as a best practice case study.

Live betting in 2009? Just a warm up for 2010…

2009 saw live betting come of age. 2010 will see it mature nicely and we’ll see it really start to fire on all cylinders. The real time web is here and in play betting fits in nicely with web developments. We’ll see a lot of innovation, a better customer experience all round and hopefully increased revenues as a result.  

What’s it been like for Boolabus? We did a lot of good foundation work in 2009 on the Betstream framework and we are now working on extending it in interesting ways and onto other platforms.

Real-time search on Twitter

We call it live betting but in the wider web development world, real-time search and real-time applications are the new black. It’s nice to know that betting and gaming are ahead of the curve. Twitter have released a widget that searches on specific tags. It’s interesting to see what is happening when you search on live betting OR bet in play. Mainly affiliates twittering away to themselves and occasional offerings from the big boys. Take a look…

Podcast – Innovation in Gaming

There are thousands of podcasts available focusing on all areas of business and the broader entertainment sector. The betting and gaming sector has never really had something that can be held up as a serious contribution to the podcasting world. That is until now. Ronan Tighe has been publishing a series of interviews with the good, the bad and the ugly of betting and gaming. I qualified in the latter category I think.

Ladbrokes Live Betting Marketing

We recently launched a nice little live application that drives punters to live betting and really highlights the events with streaming video. It may not seem like rocket science but it’s a smart little app and it’s doing exactly what it set out to do. It’s live on some of Ladbrokes’ European sites.

Photostreaming Live Sport

There has been a lot of interest in live video on live betting websites (see our recent work). One thing I’ve always wanted to try was to stream out real-time photos where video isn’t available. If you use official serrvices such as PA Sports’ Shootlive product you will be restricted to a very limited number [...]

Go large with Sportingbet’s live video

Boolabus have released their latest live betting experience in partnership with Sportingbet. The application features live streaming video and other innovations.