The 4th fastest growing app on facebook this week…

As a side project, Neil Breakwell and I created the format and designed this game (with Magic Matt) for Yazino.com. It’s probably the first true multiplayer slot and in percentage terms it is the fourth fastest growing app week on week on all of facebook. The platform is the real star but the task of creating a format, maths model and gameplay to cater for players coming and going, playing at different stakes and generally making life difficult was a quite a challenge with no references or existing work to base it on.

The Racing Post make Totesport the most improved website during the world cup

iGaming Business have a story on our recent work with Totesport. They’ve done a great job on the site and we’re really happy with the live betting apps and marketing modules. We’re rolling out more functionality in the next few weeks.

Keith Sharkey @ Totesport was quoted:

“The combination of an extensive range of markets, the prominence given to live betting and an engaging and informative display of what is happening in the game has resulted in big increases in traffic to live betting events. Customer feedback has been really positive about our recent site changes and this is reflected in our In Play growth” said Keith Sharkey Head of business development for Totesport. The Racing Post seem to concur recently saying Totesport was the “Most Improved Website” during the world cup.

You can read the full article here.

Totesport go live with Betstream™

There has been a lot of activity in sportstbetting, redesigning sites and adding live betting features in readiness for the world cup. Totesport have redesigned their website and it lifts them into the Premier league of sportsbook offerings. Best of all, their live betting is powered by Betstream™.

We’re very proud of the live football experience. It features some smart functionality that is set to drive turnover and margin as well as giving punters the best live stats experience. Take a look at Totesport during live football and you will see not just live scores and stats but an integrated experience that brings the best content and data feeds into the heart of the betting website. Every stat has an equivalent bet offer. Every action in the game results in a relevant market being highlighted. And every goal in every game across the world of football is brought to the user’s attention with the latest prices.

Best of all, it will keep on getting better. Stay tuned but go and have a look at some live football on Totesport or watch the highlights video here.

UPDATE

We’ve gone live with some promotional applications that can be deployed across the website. There’s more in the video below on the promos.

The website

I’ve moved platform and you might have noticed a few changes. I’ll finish off the job over the next few weeks. Apologies if you come across any broken links or other strange behaviours.

Betfred

Betfred launched an innovative live betting experience that not only has the best stats and commentary of any bookmaker but also generates bet suggestions on the fly.

See it in action during a live game at www.betfred.com.

Ladbrokes live marketing

We created a simple marketing widget for Ladbrokes that has the simple aim of driving more customers into live betting. The application takes in a live feed of all events and highlights scores and what’s available to watch through the Ladbrokes TV live streaming service. The application achieved it’s objectives and had a material impact on the bottom line.

Sportingbet in:play

We completed an upgrade to sportingbet’s live betting application in September 2008 that we are very proud of. The application has some nice features such as personalised favourites. But we’ve added a few more that have really got the punters excited.

The settlement feed is simple but very important for a certain kind of customer – it lets you know immediately when a market has been settled. The other feature is live video and we’ve pushed the boat out on this one. The application has a great integrated player with countdowns and all of the rich functionality you’d expect. There is a pop-up player that links back to the main event. But best of all is the “Supersize” feature. It plays full size video in the main window and not in a pop-up. On large monitors this just feels right.

The best video implementation in a sportsbook? We’d like to think so but await challenges in the comments below!

Live betting in 2009? Just a warm up for 2010…

I haven’t posted anything of any interest to the blog in some time for the simple reason that we’ve been busy building and improving BetstreamTM, our live betting and sportsbook UI framework.

2009 saw live betting come of age. 2010 will see it mature nicely and we’ll see it really start to fire on all cylinders. The real time web is here and in play betting fits in nicely with web developments. We’ll see a lot of innovation, a better customer experience all round and hopefully increased revenues as a result.

What’s it been like for Boolabus? We did a lot of good foundation work in 2009 on the Betstream framework and we are now working on extending it in interesting ways and onto other platforms. Read more

Podcast – Innovation in Gaming

There are thousands of podcasts available focusing on all areas of business and the broader entertainment sector. The betting and gaming sector has never really had something that can be held up as a serious contribution to the podcasting world. That is until now. Ronan Tighe has been publishing a series of interviews with the good, the bad and the ugly of betting and gaming. I qualified in the latter category I think. Read more

Betfair Predicts: Raising brand awareness in the USA

Betfair have been attracting attention for what is a very simple idea – Betfair Predicts. Anyone involved in sportsbetting knows the power of commercial exchanges and their ability to predict event outcomes (OK, except on horses, greyhounds and occasional 4-4 footie matches). Read more